Terms & conditions.

These Terms & Conditions govern your use of the Avora website and the provision of services by Avora, an independent UK web design and digital solutions business.

When you purchase services, these terms form part of the agreement alongside the accepted quotation, proposal, statement of work, invoice or separate written agreement. If they conflict, the specific written project agreement will normally take precedence for that project.

Avora provides services that may include website design and development, mobile optimisation, hosting and launch support, domain setup, SEO, analytics, enquiry systems, conversion improvements, branding, visual identity, copywriting, ongoing support and performance reporting.

The exact services, deliverables and exclusions for each project will be stated in the relevant quotation, proposal or agreement.

Unless stated otherwise, quotations remain valid for 30 days and are not binding until accepted. Avora may decline a project before accepting it.

A project will generally begin after the client accepts the proposal, pays any required deposit and supplies the information, content and access needed to begin.

The agreed proposal defines the scope. Work not expressly included may carry an additional charge, including extra pages, substantial redesigns, extra functionality or revisions, integrations, copywriting, SEO, ecommerce, subscriptions, maintenance, meetings or consultancy.

We will aim to notify the client before undertaking significant additional chargeable work.

The client must provide accurate information, required content and materials, timely feedback, necessary access, and reasonable cooperation. Delays in information, approval or access may affect delivery dates.

The client must review and approve content before publication and ensure supplied photographs, videos, logos, trademarks, fonts, testimonials, copy and other materials are lawful, accurate and properly licensed.

The client agrees to compensate Avora for third-party claims arising directly from client-supplied materials where the client lacked the necessary rights, except where the claim was caused by Avora's breach, negligence or unlawful conduct.

The included revisions will be stated in the proposal. A revision is a reasonable adjustment to the agreed direction; a complete change of direction or redesign after approval may be additional work.

Avora may apply professional judgement to design, layout, typography, usability and technical implementation while reasonably taking account of the client's requirements.

Before launch, the client must check text, images, contact details, prices, services, links, legal information, business details and functionality. Avora is not generally responsible for errors reasonably identifiable during that approval process, without affecting rights that cannot legally be excluded.

Avora will use reasonable skill and care to deliver the agreed specification. Websites nevertheless rely on browsers, devices, operating systems, hosting, plugins, APIs and other third-party infrastructure.

We cannot guarantee identical operation on every device or browser, compatibility with every future update, uninterrupted availability, freedom from every bug, or protection from all third-party changes. Changes outside Avora's control may require additional work.

Hosting, domain, email, analytics, payment, plugin, API and other external services are subject to their providers' terms, prices and availability. Avora does not control and cannot guarantee them.

Unless expressly agreed otherwise, the client is responsible for maintaining accounts, subscriptions and renewals. Any hosting or domain management undertaken by Avora will be described in the proposal.

SEO, conversion, enquiry and lead-generation work will be performed with reasonable skill and care, but Avora does not guarantee search rankings, traffic, enquiries, conversion rates, customers, revenue, profitability or business growth.

Search engines and platforms control their own systems and may change them without notice. Analytics can also be affected by consent choices, blockers, browser restrictions and third-party changes, so reports are indicators rather than complete records.

Brand and copy work is based on information and direction supplied by the client, who remains responsible for factual accuracy. It is not legal, financial, medical or other regulated professional advice.

Unless legal advice is expressly included through a suitably qualified professional, the client is responsible for determining which privacy, cookie, consumer, accessibility, business and industry-specific information its website requires. Avora may implement information supplied by the client but does not provide legal advice.

The client retains ownership of its supplied materials. Avora retains its pre-existing templates, frameworks, processes, methods, code libraries, reusable components, design systems, tools and know-how.

After full payment, Avora will grant or transfer the rights in final deliverables specified in the proposal. Fonts, plugins, stock assets, APIs and other third-party materials remain subject to their own licences.

Unless the client agrees otherwise in writing before the project begins, Avora may display completed work and identify the client in its portfolio, website, social media, presentations and marketing materials.

Payment terms, deposits and due dates will be stated in the quotation or proposal. The client must pay undisputed invoices by the due date and may not withhold them because of unrelated matters. Work outside scope may incur additional charges.

Avora may pause work where payment is overdue. For business clients, Avora may exercise rights available under applicable law concerning statutory interest and compensation for late commercial payments. Consumer law applies to consumer clients.

Avora may suspend or terminate services for substantial overdue payment, missing information, material breach, security risk, unlawful instructions, abusive behaviour or circumstances making continued performance unreasonable or impossible.

Where reasonably possible, Avora will give notice and an opportunity to remedy the issue. Termination does not affect rights or obligations already accrued.

Cancellation rights depend on whether the client is acting as a consumer or business and on the project-specific terms. Where statutory consumer cancellation rights apply, including rules for services begun at the client's request, Avora will comply with them.

Refunds are determined by the agreed contract, work already performed and applicable consumer law. Nothing in these terms removes a statutory right to a refund or other remedy.

Avora will take reasonable security measures for services under its control, but no online system can be guaranteed completely secure. Clients must protect their own accounts and credentials and promptly report suspected compromise.

Unless expressly included, Avora does not guarantee continuous backups. Where backups are provided, their scope and frequency will be agreed separately. Clients should retain independent backups of critical business information.

Nothing in these terms excludes or limits liability where unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or statutory rights that cannot be excluded.

Subject to those protections, Avora is not responsible for matters outside its reasonable control or, to the extent permitted by law, indirect or consequential losses such as anticipated profits, revenue, opportunities, goodwill or savings.

Nothing in this section prevents a consumer from exercising rights that cannot legally be excluded.

Avora is not liable for failure or delay caused by circumstances beyond reasonable control, including major internet or hosting failures, cyberattacks, widespread software or supplier failure, power outages, natural disasters, government action, war, industrial disputes or serious illness.

Avora will take reasonable steps to reduce disruption.

You must not use an Avora website, service or system for unlawful activity, malware, unauthorised access, fraud, illegal content, intellectual-property infringement, harassment, system interference or activity creating an unreasonable security risk.

Avora may suspend services where reasonably necessary to protect systems, users or third parties.

Each party will protect confidential information received from the other, except where disclosure is legally required, necessary to perform the agreement, made to relevant professional advisers or providers, or authorised by the other party.

Email, telephone, messaging and agreed project platforms may be used for instructions, approvals and contractual notices where appropriate.

These terms are governed by the law of England and Wales. Subject to mandatory consumer rights and jurisdiction rules, the courts of England and Wales will have jurisdiction.

If a provision is invalid or unenforceable, it will be modified or removed only to the minimum necessary and the remainder will continue. A delay in enforcement is not a waiver.

The applicable proposal, quotation, statement of work and these terms form the entire agreement for the relevant services unless a separate written agreement says otherwise.

Avora may update these website terms. The version applicable to a project will normally be the version agreed when that contract was formed unless a later change is required by law or agreed by both parties.