Privacy policy

1About this policy

Avora respects your privacy and is committed to protecting your personal information. This policy explains how we collect, use, store and protect information when you visit this website, contact us, request a quotation, purchase services or otherwise communicate with us.

We process personal information in accordance with applicable UK data protection law, including the UK GDPR, the Data Protection Act 2018 and applicable provisions of the Privacy and Electronic Communications Regulations (PECR), as amended from time to time.

This policy should be read alongside our Terms & Conditions and any proposal or service agreement provided to you.

2Who we are

Avora Webworks is an independent UK web design and digital solutions business based in Wolverhampton. For personal information collected for our own business purposes, Avora will generally act as the data controller.

You can contact us about privacy at contact@avorawebworks.com, through link.me/avorawebworks, or on WhatsApp at +44 7837 014711.

Where we build or manage a client website and process personal information on that client's behalf, we may instead act as a data processor. The precise roles depend on the service and processing involved.

3Information we collect

Contact and enquiry information may include your name, email address, telephone number, optional business name, project requirements, budget, preferred timescale, website address and anything you choose to include in a message.

If you become a client, we may collect billing and payment records, project correspondence, domain or hosting information, access credentials where necessary, brand assets, content and information needed to configure your website, analytics, SEO or other agreed services.

When you visit this website, our hosting provider processes technical information such as your IP address, browser and device type, the pages requested and the referring website, in order to deliver the site and protect it from abuse.

We only collect information reasonably necessary for the relevant purpose. Please do not send passwords or sensitive personal information through our general enquiry form.

4How we collect and use information

We obtain information directly from you through forms, email, telephone, social media and project communications; through your interaction with this website; from service providers used to deliver agreed work; and, where permitted, from publicly available business sources.

We use it to respond to enquiries, provide quotations and services, manage client relationships, process payments and invoices, configure websites, domains, hosting, analytics and SEO, provide support, maintain records, improve and secure our services, prevent fraud, comply with legal duties and protect legal rights.

We do not sell personal information. We only send marketing where legally permitted and, where required, with consent.

5Lawful bases

Contract: where processing is necessary to take steps at your request or to perform an agreement with you.

Legitimate interests: to operate and improve Avora, secure our services, prevent fraud, manage business relationships and respond to genuine enquiries, where those interests are not overridden by your rights.

Consent: where you have made a valid choice, including for non-essential cookies or marketing where consent is required. You may withdraw consent at any time.

Legal obligation and legal claims: where processing is needed to meet a legal duty or establish, exercise or defend a claim.

6Enquiries

When you submit the Avora enquiry form, we use the information provided to respond, discuss your requirements and, where appropriate, prepare a quotation or provide services.

The form collects your name, email address, optional telephone and business details, project type, budget, preferred timing, current website and message. It is sent to our inbox by email; it is not stored in a database on this website. General enquiry forms should not be used to send passwords or special-category personal information.

7Cookies and analytics

This website does not use advertising, tracking or analytics cookies. Our hosting provider may set a strictly necessary security cookie that helps protect the site from automated abuse; it does not identify you or track you across other websites. If we use visitor statistics, we use a privacy-friendly, cookie-free service that counts page visits without identifying you.

If we ever introduce non-essential cookies or similar technologies, we will only use them where legally required consent has been obtained, and we will update this policy.

8Service providers and client websites

We use carefully selected providers for hosting, domains, email, cloud storage, payments, analytics, enquiry management, spam prevention, security, project management, communications and accounting. We provide only the information reasonably necessary for their function and use appropriate contractual safeguards where required.

For this website, our main providers are our website hosting and network provider (which also manages our domain, forwards our email and delivers enquiry form emails to our inbox) and Microsoft (our email inbox). These providers act on our instructions and are bound by data protection terms.

Client websites may use third-party services selected by the client or recommended by Avora. Each client remains responsible for ensuring its own website has appropriate privacy notices, cookie controls and legal information. Where Avora processes information on a client's behalf, separate data-processing terms may be required.

If you contact us through WhatsApp, Instagram or LinkMe, those platforms process your information under their own privacy policies.

9International transfers and retention

Some providers may process information outside the United Kingdom. Where this occurs, we take appropriate steps to ensure that the transfer is lawful and that required safeguards are in place.

We keep information only as long as reasonably necessary to provide services, maintain business and financial records, resolve disputes, enforce agreements, meet legal duties and handle legal claims. Retention periods vary by information type. Information no longer required is securely deleted, anonymised or otherwise disposed of where appropriate.

10Security

We take reasonable technical and organisational measures designed to protect information against unauthorised access, accidental loss, destruction, alteration, disclosure and misuse.

No online transmission or storage system can be guaranteed completely secure. Avoid sending passwords or highly sensitive information through ordinary email or general enquiry forms, and promptly change any credentials shared for a completed project.

11Your rights

Depending on the circumstances, you may have rights to be informed, access your information, correct it, request erasure or restriction, receive portable data, object to processing, withdraw consent and receive safeguards relating to automated decisions. Legal exceptions may apply.

Contact us using the details above to exercise a right. We may need to verify your identity before responding.

12Marketing, children and external links

We may occasionally send information about Avora's services where permitted by law. Where consent is required, we will obtain it through an affirmative choice. You may unsubscribe at any time.

Our services are primarily directed to adults. We do not knowingly seek to collect children's personal information unless necessary for a specific lawful purpose.

We are not responsible for the privacy, security or content of third-party websites linked from this site. Review their privacy information before providing personal details.

13Complaints and changes

If you are concerned about our handling of personal information, please contact us first so we can investigate. You may also complain to the UK Information Commissioner's Office at ico.org.uk.

We may update this policy to reflect changes to our services, processing, technology, law or regulatory guidance. The latest version will appear here with its effective date.

Questions about this page? Send an enquiry and we'll come back to you.