An engine specialist where every quote starts with your number plate

Heritage Performance rebuild and machine petrol and diesel engines in Wolverhampton, from everyday cars and vans to performance and prestige marques. The work is exceptional, but the old site didn’t show it, and it gave people no quick way to ask for a price.

Heritage wanted a site that looked as premium as the workshop, and their marketing team needed it to capture proper leads, track them, and carry a full set of search pages for every service and manufacturer.

Every quote starts with a registration. Type your plate and the site looks up the exact vehicle, then asks which service you need and who to reply to. The enquiry goes straight into the business’s existing contacts system, and the customer can carry on the conversation on WhatsApp.

The plate box sits at the top of every page and in a quick-quote popup, with call and WhatsApp options for anyone who’d rather talk. Spam protection is built in, and every step of the journey is tracked so the marketing team can see what’s working.

We built thirty search pages for engine rebuilding, reconditioning, machining, reboring and cylinder heads across the manufacturers Heritage works on most, such as Land Rover, BMW, Audi, Volkswagen and Porsche. Each has its own manufacturer logo, related services and a quote box.

The move from the old site kept every existing address working, so nothing already ranking on Google was lost on launch day.

Dark, precise and premium, like the workshop itself. A refined serif headline face, brushed gold details and the team’s own workshop photos and video throughout, with real Google reviews and manufacturer logos building trust at a glance.

A seven-stage rebuild process, starting with free UK collection, shows customers exactly what happens to their engine and why it’s worth the investment.

The site went live on 15 October 2026 on Heritage’s existing domain, with business email carried across untouched, verified in Google Search Console and its sitemap submitted. Analytics only run after a visitor accepts cookies.

It’s looked after on our monthly care plan, and new guide pages from the marketing team are added each month.

Performance

94–98

Accessibility

100

Best practice

100

SEO

100